Ad music: not every trending sound is suitable

Availability in an app does not permit every commercial use.

Practical steps

1. Choose suitable licensed music.
2. Check region and permitted uses.
3. Keep licensing evidence.
4. Review rights before reposting elsewhere.

Worked example

Permission for one platform may not cover downloading the video and publishing it on another.

Mistake to avoid

Crediting the artist is not necessarily enough.

Working checklist

Before launch, record the test question, creative, product and spending cap. Compare the same period under similar conditions and wait for parcel outcomes before judging profit. Document changes to price, stock or confirmation because they affect comparisons. Choose one change for the next cycle instead of changing everything at once.

Common question

What is the simplest option?

Original narration or a commercial library with checked terms.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• TikTok — Commercial Music Library

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.