Your first ad budget: testing without exhausting cash

Set your acceptable risk and learning goal before launch.

Practical steps

1. Calculate delivered-order margin.
2. Set a test spending cap.
3. Choose a clear product and offer.
4. Review completed outcomes before increasing spend.

Worked example

With 15 TND margin before ads, a 20 TND acquisition cost exceeds the margin in this example.

Mistake to avoid

These figures illustrate the calculation, not market prices.

Working checklist

Before launch, record the test question, creative, product and spending cap. Compare the same period under similar conditions and wait for parcel outcomes before judging profit. Document changes to price, stock or confirmation because they affect comparisons. Choose one change for the next cycle instead of changing everything at once.

Common question

What daily budget should I use?

Base it on cash, margin and test data needs rather than a universal number.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Google Ads — Keyword Planner

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.