Launching an online store in Tunisia: a practical checklist

Start with a product you can supply and deliver. Build the store around customer questions before spending on advertising.

Practical steps

1. Define your customer and their problem.
2. Prepare real photos, purchase costs and stock.
3. Show prices, delivery and exchange terms.
4. Place a mobile test order and check its arrival.

Worked example

For a bag, record dimensions, colour, quantity and delivery costs. Order to your own address and verify the amount to collect.

Mistake to avoid

Advertising before testing may send visitors into an unfinished checkout.

Working checklist

Before launch, order as a new customer: open the product outside the dashboard, choose options, review price and delivery, then confirm the order arrives in the store. Note unclear information and fix it before inviting visitors. Keep your photos and specifications and assign responsibility for questions and follow-up. Establish a repeatable process before expanding what works.

Common question

Do I need many products?

No: master a small range, then expand based on delivered orders.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Google Search Central — Ecommerce

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.