From a Facebook page to an online store: a 48-hour implementation plan

A Facebook page that already sells has useful resources: customer questions, photographs, prices and sometimes an order history. Moving to a store means turning those resources into information customers can use without waiting for a reply about every detail. This forty-eight-hour plan covers preparing and checking a small shopping experience. It does not promise completed business formalities, payment approval or every integration within two days. Begin when your business situation and supply arrangements are clear enough to proceed responsibly.

First hour: decide what deserves to move

Choose three to five products you can actually supply. Leave out anything with an unknown cost, specification or image ownership. Review conversations for recurring questions without copying names and telephone numbers into public documents. Create a table with a customer-friendly name, internal reference, price, quantity, options, dimensions, contents and compatibility. Record the original photograph and the source of any information still requiring confirmation.

Do not turn every post into a separate product automatically. Five posts might show the same item, while one post might contain several different references. Separate the product from its temporary offer and photographic presentation. Keep a mapping between old and new names so that a teammate can recognise an item mentioned in an earlier post. This mapping is more valuable than transferring a hundred images without a clear structure.

First morning: write product information rather than copy an advert

An advertisement can start with a hook; a product page should quickly establish what is being sold. Give dimensions, materials, contents, price, suitable uses and exclusions. If a photograph includes batteries that are not supplied, explain this visibly. Do not automatically turn every positive comment into a published review without permission or evidence that it concerns the same item.

In a fictional example, a page sells three bag models for 49 TND each with 8 TND delivery. The total for one bag is 57 TND. Its page shows dimensions, colour and fastening type. If a photograph includes a wallet that is not supplied, a clear note explains the exclusion. An illustrative setup budget of 30 TND for photography and 20 TND for initial packaging is 50 TND preparation spending, not sales revenue or a compulsory platform charge.

First afternoon: catalogue and service information

You can use Matjri to organise products and orders in a store while keeping Facebook for discovery and conversation. Add a small selection before examining the visitor experience. Order photographs around buying questions rather than repeating similar views. Use categories people understand, such as everyday bags and travel bags, instead of internal supplier file names.

Prepare contact, delivery and exchange information, including response hours you can respect. Confirm a delivery area before promising it. Explain how customers can ask for help after buying. Consult the Ministry of Commerce consumer information guidance when preparing these pages. A policy copied from an overseas store needs review and adaptation, not merely a replacement logo.

Second morning: five mobile tests

Try one item, two items, changing an option, an incomplete address and a question about unavailable stock. Use your own details for a test order and inspect its reference, quantity, price and total in management. Do not test only while signed in as the owner because that account may see a different experience. Use a private window and another phone if possible. Essential text and controls should remain understandable without zooming.

Scenario	Check	Reason to postpone
One item	49 + 8 = 57 TND in the example	Incorrect total or currency
Colour selection	Correct option in the order	Customer choice lost
Incomplete address	Missing information identifiable	Team ships without checking
Mobile page	Contents and dimensions readable	Essential information hidden

Second afternoon: guide the transition

Update your profile link and a pinned post explaining how to order, then add relevant product links to new posts. Avoid replacing every helpful answer with an instruction to visit the website. Some people need assistance before choosing. Explain that the page shows options and totals while keeping a way to ask questions. If connecting WhatsApp to the page, follow the official WhatsApp linking instructions rather than giving your password to someone promising an integration.

Observe the first week

Record where people request help: finding an item, understanding sizing, delivery or submitting the order. Repeated questions about information already present can indicate poor placement. Improve that placement before adding another tool. Maintain one order register covering website orders and manually entered conversations. A customer who messages and then orders online should not cause the same parcel to be prepared twice.

Must I delete all older posts?

No. Review information that could mislead customers about prices or availability. Update what you can, or add a correction and a valid link. Older accurate content can still explain the business and reassure shoppers.

Should I import every conversation and contact?

No. Move only information necessary and permitted for the work, with protected access. Building a catalogue does not require downloading an entire message history or uploading customer details to an untrusted service.

When is the store ready?

When the test order works, the team knows what to prepare and pricing and service information are accurate. Start with a five-product table today. Make each hour produce a document, decision or observable test rather than concentrating only on visual decoration.