A weekly Facebook and Instagram content calendar
Turn repeated questions into a manageable publishing plan.
Turn repeated questions into a manageable publishing plan.
Practical steps
- Collect customer message questions.
- Alternate guides, demonstrations and offers.
- Prepare visuals in one session.
- Review posts and replies weekly.
Worked example
Sunday: sizing; Tuesday: usage; Thursday: delivery; Saturday: a clear offer.
Mistake to avoid
Do not promote out-of-stock products.
Working checklist
Link each post to the store page answering the same question. Record its purpose, date and link, then review questions, visits and attributable orders. Replies should clarify price, options and delivery while keeping customer details private. When stock or offers change, update related content so visitors do not rely on an outdated promise.
Common question
Should I post daily?
Useful consistency matters more than information-free volume.
Put it into practice
Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.
Sources and further reading
Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.