Researching competitors without copying

Look for an unmet customer need rather than copying another store.

Practical steps

1. Record price, delivery and warranty.
2. Read repeated customer questions.
3. Compare description clarity.
4. Create original offers and photos.

Worked example

If customers repeatedly ask about dimensions, add a measurement photo before cutting prices.

Mistake to avoid

An active ad does not prove profitability.

Working checklist

Keep a product test sheet: supplier, landed cost, initial quantity, hypothesis and customer questions. After orders reach an outcome, add confirmed, delivered and returned counts plus expenses. With few orders, improve the offer rather than generalising to the whole market. Reordering needs consistent quality, margin and available cash rather than likes alone.

Common question

Should I copy a popular video?

Study the idea and film your own authorised demonstration.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• TikTok — Top Ads Dashboard

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.