Selling clothing online: a clear size guide

Photos alone cannot explain sizing or fabric.

Practical steps

1. Measure every actual size.
2. List chest and length in centimetres.
3. Explain fabric and care.
4. Classify size-related returns.

Worked example

An L can vary between suppliers: show garment measurements rather than relying on the letter.

Mistake to avoid

Avoid promising a universal fit.

Working checklist

Keep a product test sheet: supplier, landed cost, initial quantity, hypothesis and customer questions. After orders reach an outcome, add confirmed, delivered and returned counts plus expenses. With few orders, improve the offer rather than generalising to the whole market. Reordering needs consistent quality, margin and available cash rather than likes alone.

Common question

Should I add a measurement photo?

Yes: show measurement points on the garment laid flat.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Google Search Central — Ecommerce

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.