Selling Tunisian handicrafts online

A handmade piece gains value from its details, story and clearly explained variations.

Practical steps

1. Photograph the available piece.
2. Explain materials and production.
3. Describe possible variations.
4. Test fragile-product packaging.

Worked example

For ceramics, show the base and capacity and explain possible differences in decoration.

Mistake to avoid

Do not describe industrial goods as handmade.

Working checklist

Keep a product test sheet: supplier, landed cost, initial quantity, hypothesis and customer questions. After orders reach an outcome, add confirmed, delivered and returned counts plus expenses. With few orders, improve the offer rather than generalising to the whole market. Reordering needs consistent quality, margin and available cash rather than likes alone.

Common question

Can I sell a unique piece?

Yes: control stock to prevent selling it twice.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Office National de l’Artisanat — E-Commerce

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.