Google Trends in Tunisia: reading seasonal demand correctly
Use trends to compare periods, not to count purchases. A relative index is neither market size nor profitability.
Use trends to compare periods, not to count purchases. A relative index is neither market size nor profitability.
Practical steps
- Select Tunisia and the same comparison period.
- Compare Arabic and French product names.
- Review several years for seasonality.
- Cross-check customer questions and actual orders.
Worked example
Compare school-bag searches before the school year with the rest of the year. Prepare stock ahead of the season rather than after the peak.
Mistake to avoid
A zero can mean insufficient data rather than no demand.
Working checklist
Keep a product test sheet: supplier, landed cost, initial quantity, hypothesis and customer questions. After orders reach an outcome, add confirmed, delivered and returned counts plus expenses. With few orders, improve the offer rather than generalising to the whole market. Reordering needs consistent quality, margin and available cash rather than likes alone.
Common question
Does the highest chart identify the best product?
No: test price, supply, margin and delivery.
Put it into practice
Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.
Sources and further reading
Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.