Connecting Meta Pixel and checking that it works

The pixel measures visitor actions; it cannot calculate net profit by itself.

Practical steps

1. Choose the web source in Events Manager.
2. Copy the correct pixel ID.
3. Add it to store integrations.
4. Test a visit, product view and one order.

Worked example

Compare the test order with its event and verify the amount and currency.

Mistake to avoid

Installing a pixel twice can duplicate events.

Working checklist

Keep an event table linking names to actions: product view, cart addition or order submission. Record source, value and currency, test once and repeat after changes. Exclude tests from sales reviews and reconcile reports with order records. Respect privacy choices; tracking never replaces actual delivery and cash-collection follow-up.

Common question

Should I add another script too?

Avoid a second installation when the native integration already sends the event.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Meta Blueprint — Pixel & Conversions API

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.