Choosing a niche and understanding Tunisian customers

A useful niche combines a specific need, reachable customers and reliable supply. General statistics cannot predict your store’s sales.

Practical steps

1. Choose three concrete customer needs.
2. Ask customers about their last actual purchase.
3. Record prices, alternatives and hesitation.
4. Test a small offer with real orders.

Worked example

For home-office accessories, ask about desk space and the customer’s problem before selecting an organiser.

Mistake to avoid

Liking an idea is not a commitment to pay.

Working checklist

Keep a product test sheet: supplier, landed cost, initial quantity, hypothesis and customer questions. After orders reach an outcome, add confirmed, delivered and returned counts plus expenses. With few orders, improve the offer rather than generalising to the whole market. Reordering needs consistent quality, margin and available cash rather than likes alone.

Common question

Should I target all of Tunisia?

Start with a clear customer segment and expand where delivery and support remain manageable.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• INS — Répertoire national des entreprises

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.