Product descriptions: answer buying questions

Explain what customers receive and who the product suits.

Practical steps

1. State the main benefit.
2. Add size, materials and contents.
3. Clarify options and total price.
4. Answer two recurring questions.

Worked example

Instead of excellent quality, describe the bag’s material, dimensions, pockets and care.

Mistake to avoid

Avoid unsupported promises.

Working checklist

Open the page as someone seeing the product for the first time. Can they understand what is included, colour, size and total payment? Place missing information near the decision and organise details into short sections. Check text and images on mobile after saving: higher resolution cannot make tiny text inside an image readable.

Common question

Is a longer description better?

Useful information and its order matter more than word count.

Put it into practice

Create your store on Matjri, prepare the information needed for this guide and test the result as a customer on your phone before sharing the link. Edit photos, descriptions and options and manage orders from your store dashboard.

Sources and further reading

• Google Search Central — Ecommerce

Editorial review: 11 October 2026. Calculations are illustrative; tools and fees may vary by account and supplier.